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Another idea of wellness

WINE AND TERRITORY – BY PATRIZIA MARAZZI

When you think about a wellness treatment, what do you imagine? Hot water, steam, stones, relaxation, landscapes, etc. Natural things.

Me, too. Except that when I think about the well-being of my guests, I replace wine for water and offer them a completely different wellness path, made up of discovery, sharing, enjoyment of small moments of good things, and stunning moments in contemplation of beautiful things. My itinerary is natural, too. The men and women of this place have been doing it for centuries.

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Experiential tourism: a new trend in golf tourism

A few weeks ago we shared on social media some excerpts taken from an article published in the famous Finnish magazine Honour Golf analyzing the ongoing changes in the golf tourism sector, in particular concerning the Covid-19 pandemic. The interesting article signed by the editor-in-chief Jukka Rimpiläinen takes its cue from the project Italy4golf to outline some behavioural models of golfers on holiday, their new needs and their emerging desires.

Thanks to the kind permission of the author, below we report the full article translated into English.

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